Are Fast Food Businesses Responsible For Their Health Risks?
The fast food market has its own distinct segmentation and target market that may vary from chain to chain. For example, restaurants like Subway may features healthier options for... Read more
The Demise of Companies Like Blackberry, Sony, & Dell
The reason why previously successful companies like Dell, Sony, and Blackberry aren’t doing as well as they once did is due to lack of innovation and product development. The... Read more
Comparing and contrasting Target and Wal-Mart’s integrated marketing communication programs
Target and Wal-Mart are quite similar in their integrated marketing communication programs that are utilized to market their stores and services/products. Their integrated communications programs focus on identifying the... Read more
How can Samsung get the edge over Apple in the U.S.?
Samsung should continue to focus brand differentiation in order set themselves apart from Apple’s products. Apple has long been expanding their brand to include more than just computers, tablets,... Read more
The Future of the Brick and Mortar Bookstore?
With the recent closings of Borders and Barnes and Nobles bookstores, it is evident that many bookstores may be facing similar fates that video store chains like Blockbusters and... Read more
What Makes a Good Advertisement?
A good advertisement has key points of emphasis that would capture the attention of the target market. A good ad is somewhat pervasive as it attempts to sell its... Read more
How to keep a company’s forecast updated and current
You can keep your company’s forecast updated and present by constantly tracking and observing the moving averages (MA). The length of the forecast should range from between three to... Read more
New Findings Through the Application of Big Data
Big data has allowed companies to observe significant factors that may help reduce and cut costs to the company. Big data has had its impact on a variety of... Read more
CIC signs agreement with University of the Caribbean in Panama
CENSA International College (CIC), a North American university with regional offices in Miami, Florida, Orlando, Florida and Colombia, announced the signing of an agreement with the University of the... Read more
The “4-Ts” of Initiating Change
The “4-Ts” process of initiating change involves thinking friendly, talking friendly, being able to trust friendly, and also being team friendly, which derives from notions in Dr. Rodger Dean... Read more
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