Monthly Archives: February 2017

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Comparing and contrasting Target and Wal-Mart’s integrated marketing communication programs

Target and Wal-Mart are quite similar in their integrated marketing communication programs that are utilized to market their stores and services/products. Their integrated communications programs focus on identifying the...

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How can Samsung get the edge over Apple in the U.S.?

Samsung should continue to focus brand differentiation in order set themselves apart from Apple’s products. Apple has long been expanding their brand to include more than just computers, tablets,...

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The Future of the Brick and Mortar Bookstore?

With the recent closings of Borders and Barnes and Nobles bookstores, it is evident that many bookstores may be facing similar fates that video store chains like Blockbusters and...

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